Corporate Blogging: A new marketing communication tool for companies

A corporate weblog is published and used by an organization to reach its organizational goals. Corporate blogs are similar to online newspapers, in that they allow companies to tell their audience the latest news on both their industry and company?s products. When properly executed corporate blogs can become the voice of the company, giving you a vehicle with which to establish a direct relationship with your customers and your employees that builds trust and loyalty organically. Currently, all major browsers, including Firefox, Opera, Safari and Internet Explorer 7 support RSS technology, which enables readers to easily read recent posts without actually visiting the blog. There are several reasons why corporate blogging can become a new marketing communication tool for companies:



1) Build rapport with customers
At this time of writing, there are more than 100 million blogs worldwide. If you publish a corporate blog, you’re giving your customers a channel to interact and get to know your brand and organisation in a format that they’re familiar and comfortable with. Plus, you’ll earn extra points from them because you speak their language.

2) Customer Relationships and Feedback
In every instance, the point of a business blog marketing campaign is to establish a two-way channel for communication between a business and its customers. Corporate blogging gives you insights to what people are saying about your products, your brand, your competitors, your marketing from the comfort of your office chair. These insights come in the forms of comments on your blog or commentary and discussions that take place on other blogs.

3) Increased website traffic from higher search engine rankings
Search engines like new content, especially content that comprises of short paragraphs with many rich and relevant keywords. It's also easy to generate and boost link popularity to your corporate blog. Search engines favour websites with fresh content and ranks your blog higher in search results, which in turn results in a greater number of referrals from search engines to your website and blog. The quicker you start the higher your ranking.

4) Corporate blogs are learning tools for companies
Blogs to be successful have to be updated constantly. Always be truthful. Make sure that the information that you post on your corporate blog is accurate. If you don't know something or are unsure, admit it. Being human reinforces your honesty and credibility. Besidea that, campanies can writing blogs to communicate the latest information about products with customers. Blogs allow comment postings from customers. As a result such technical companies are capturing new information from customers at a faster rate.

5) Small hard dollar cost, higher soft dollar costs
Return on investment is why a company should start a corporate blog now. The hard dollar investment is small. Blog are complex content management run websites. However, a simple blogging tool can be rented for $50/year. The soft dollar investment requires regular postings at least 3 times a week.